Animal Rights actitivists at it again

BEEF Cow-Calf Weekly contributor Troy Marshall, who is also a Colorado cattle producer recently wrote about what he views as challenges to the beef industry. Of course, we can all agree that the future success of beef lies in maintaining and growing beef demand. But Marshall says a threat that the industry needs to keep a close eye on is animal welfare, animal rights and environmental issues.

Particularly groups like People for the Ethical Treatment of Animals (PETA), the Humane Society of the U.S. (HSUS) and the like are now using the environmental movement against animal agriculture. For instance, they recently capitalized on a United Nations report that claims livestock production produces more greenhouse gases than all forms of transportation.

As always, PETA in particular has been adept at garnering free publicity as it targets the new de facto leader of the environmental movement — Al Gore — to get this message across. It’s just one more example where we, the beef producers in this country, need to do a better job of explaining what we do and why we do it to the public. So when these types of messages that are unkind to agriculture surface, people can sort fact from fiction.

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Related Topics: Small Producer Challenges

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