Getting Better and Getting Radical
In one of his recent Cow-Calf Weekly columns, Troy Marshall talked about the importance of striving to improve, saying, “I’ve long felt it absolutely essential that, as managers, we must focus not only on making incremental improvements to our product and production efficiencies, but also embrace bold approaches to management and marketing.”
He went on to say, “Incremental improvements are critical to keeping you competitive from a cost standpoint, and helps build your image in the minds of customers. While everyone intuitively understands that remaining competitive means embracing change, few might realize how critical “disruptive innovation” can be to long-term success.”
Marshall suggests that, as cow-calf producers, many folks feel they can’t be radical, bold and innovative. But, that being said, we must all recognize that what makes us successful today, likely won’t be enough in the future. We always have to be willing to adapt, grow and change.
So the next time you’re driving down the highway or sitting on the tractor, let your mind drift toward the future and think about what it is that will make your operation successful. What do you want to change? What can be improved? What’s holding you back?
My husband recently brought home a book with the title, “What got you here, won’t get you there.” What a great mantra for the future.
Related Topics: Small Producer Challenges
