Sarah Aubrey is an Indiana beef producer who has turned her operation into a profitable business by marketing Aubrey’s Natural Meats. Aubrey says, “Every small farmer must also become a skilled salesperson and marketing professional.” She shares many of those ideas in a recent American Cowman article titled Business Basics for Niche Cattle Ventures.

Aubrey starts beef producers in the right place: a business plan. To paraphrase the famous quote: If you don’t know where you are going, how will you get there? Planning is tedious, but it can be the roadmap to a great future.